toy-palace.com was founded in 1997 by the entrepreneur and collector Marco Russe. Today, the company serves over 20.000 satisfied return customers throughout Europe. In 1999, when Star Wars Episode 1 was released, toy-palace.com already had its own online shop and was "light years" ahead of its competitors, who were limited to retail stores or catalogs.

toy-palace.com is a SoftVision e-commerce customer since 2001. Over the years the innovative online shop has been constantly enhanced and improved by SoftVision in close contact with Toy Palace, to always be able to meet the growing requirements. Modules developed by SoftVision especially for Toy Palace were integrated, as well as several external service providers, in order to stay on top of the latest technical development.
From day one Toy Palace has relied on SoftVision as its full service provider, as it offers the possibility to scale anytime and without problems, in order to be able to serve an ever growing number of users. Thus, over the years, a small - but excellent - mail order shop became Europe's Number One Merchandise Online Shop!

Today toy-palace.com operates its own 700 square meter distribution warehouse. toy-palace.com offers unusual toys and collector's items such as action figures, vehicles, statues, busts, replicas, t-shirts, costumes and much, much more. Themes are all imaginable blockbuster movies, TV series or computer/console games - products which will not only make children's eyes sparkle...